Question
Case study : the new India consumer What are the differences between a 'needs-based market' and 'wants-based market' and how does this affect companies operating
Case study : the new India consumer
What are the differences between a 'needs-based market' and 'wants-based market' and how does this affect companies operating in each market? What are the implications of the consumer trend favouring products 'made in India' for companies operating in the region?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
