Case Study

What stage(s) of the industry lifecycle model do you think the Canadian daily letter and parcel delivery service(s) are in and why?

Answer:

Two different industries:

1. Daily mail delivery (e.g., letters, bills, account statements, greeting cards, flyers)

Type of competition:

Stage of industry lifecycle model:

Characteristics of the decline stage

Decline due to:

Case Examples:

2. Parcel delivery (family gifts, textbooks, work-related items, online shopping goods)

Type of competition:

Stage of industry lifecycle model:

Characteristics of the mature stage

Case Examples: