Case Study

Written Report After writing a SHORT INTRODUCTION, your CASE STUDY will include the following: A. Defining the industry (see Besanko's Chapter 5)

B. Analyzing the structure of the industry (Besanko's Chapter 5)

C. Explaining your firm's corporate culture (Chapter 12)

1. Where major decisions are made

2. Who generates new ideas

3. Coordination and communication issues, if any With that foundation, you will examine the following:

D. The threats described in the Five Forces model (see Besanko's Chapter 8 and Porter) that the company faces from:

1. Industry competitors Page 8 of 17

2. Potential entrants into the industry

3. Substitute and complement goods or services

4. Bargaining power of suppliers

5. Bargaining power of buyers

E. The firm's "co-opetition/value net" (see Brandenburger and Nalebuff, and/or Besanko's Chapter 8) With this information above, you will examine these aspects of your firm:

F. The firm's strategic moves/commitments that help to sustain its competitive advantage (Besanko's Chapters 7, 9 and 11) Note: It would be good to find out if the firm is currently, or was recently, involved in these activities: Merger or acquisition (Chapters 2 and 3) Joint venture and/or strategic partnership (Chapter 3) Entry into or exit from any geographic region or market segment (Chapter 6)

G. Value provided to customers, B - C (Chapter 9)

1. Benefit (related to demand)

2. Costs (related to supply)

H. Strategic positioning in this market (Chapter 9) Finally,

I. Your team will explain and recommend strategies the firm might choose to use; explain why, or why not, you recommend the firm's current moves/strategies; and/or why you recommend other/additional strategies

G. Value provided to customers, B - C (Chapter 9)

1. Benefit (related to demand)

2. Costs (related to supply)

it is a case study topic. we have given the case study and we need to create a project report on cable company COX (Digital video, tv network). so my part is the above question.

Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2015). Economics of strategy. 7th Edition