Case Study

You are the chief human resources officer for Afghan Telecom. Afghan Telecom has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.

The president of the company has noticed a change in the organizational culture and employee engagement in the last few years. A recent employee survey demonstrated that the majority of employees do not feel valued, which has led to a lack of engagement and loyalty to the company. In the last two years, Afghan Telecom has seen the loss of several employees that have invested over five years of service to the company.

There are currently no employee service anniversary guidelines in place at Afghan Telecom. The president of the company has not participated in any formal or informal acknowledgement of employees years of service since the company began.

YOUR CHALLENGE - Create a PowerPoint presentation where you address the following:

The president has asked you to develop employee service anniversary guidelines for the company. The president wants you to create a PowerPoint presentation where you address the following:

1. the frequency (how often - for example - once a year or every 5 years) of service anniversary acknowledgement

2. appropriate gifts/recognition to be received at each proposed benchmark

3. internal (inside of the organization -> for example, a newsletter) and external (outside of the organization -> for example -> on company website) communication considerations. What examples do you have?

4. The president also wants you to demonstrate/discuss how acknowledging service anniversaries fosters employee loyalty and commitment and affects the organizational culture. Please conduct some research online and then add information to your PowerPoint presentation on the correlation between acknowledging service anniversaries and employee commitment.