What is communality? What is the implication of low communality for a few of the variables?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:49 AM

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What is communality? What is the implication of low communality for a few of the variables?

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A communality is the percent of variance of a specific variable ...View the full answer

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