Case Study You have been hired by an online eCommerce company called gulfHealthProducts. The company seeks to create a recommendation system (like on Amazon), to display recommended items in realtime to its customers. The recommended items are to be shows once customers add items to their virtual shopping trolley They want you to tell them which items should be recommended based on both (a) data from other users that added similar items to their trolley, and (b) prior trolley items of the current user (1)What are the initial hypotheses for this case and in which phase should be identified (1 mark)? (2) Which phases of the lifecycle do you think will require the most work in this case and why (1 mark)? (2) What data do you need and what general questions may need to answer using this data? (1 marks) (3) For the modelling phase, what are the factors that your model may seek to relate or find patterns amongst? (1 Marks) (5) Given that the project sponsor needs you to create a real-time system, which job-role do you think will require a strong candidate and why? (1 marks) Best Luck