CASE STUDY

You have been hired by Blacksmith Coffee Movement, as a strategy specialist to compile a report on specific elements regarding their current strategy, competitive environment and future directions.

Conduct research on Blacksmith Coffee Movement, using the following links:

- http://www.ciro.co.za/product/blacksmith-coffee-movement/

- http://www.cirocoffeeboutique.co.za/brands/blacksmith

- http://www.reallifemagazine.co.za/career-focussed-blacksmith-coffee-movement/

- http://www.finebrands.co.bw/blacksmith/

- http://www.coffeemagazine.co.za/blog/1/3744/an-interview-with-the-champ-johnson-sehoro

Compile a strategic report for Blacksmith Coffee Movement on how they can approach the following topics:

TOPIC A: BLACKSMITH COFFEE MOVEMENT'S STRATEGY

The five (5) Ps of strategy

- Describe how Blacksmith Coffee Movement will implement the 5 Ps

- The practical discussion should clearly show understanding.

- Discussion should be clearly applied to the case study.

- At least two viewpoints for each P of strategy provided.

(No marks will be awarded for theoretical explanations. Two marks awarded for application of each P.)