Case Study-1

Honda Motor Co. has four business units. For these three - Motorcycles, Automobiles, and Aircrafts and Jet Engines - work on the tasks below:

1. Analyze the three business units on the BCG matrix, that is where you think they should sit, and argue where you would put them. Assume that, globally, Honda Motor Co. has the number 1 position in motorcycles, the number 5 position in automobiles, and the number 8 position in the global business jet market. Analyze (take apart and examine in depth) each business unit (you can do it in bullet points) and explain why you have decided to put the business unit where you put it. Include and cite supporting data for your decision.
2. Cite three (credible!) sources from where you have collected information.

Case Study 2

Use the Ansoff matrix to create product development and market development strategies for Honda Motor Co.

1. Product development: Write down ideas for new products in existing markets. What should Honda Motor Co. take into account when it develops new products?
2. Honda Motor Co. is present in all major countries in motorcycles and cars - therefore, developing new geographical markets is not an option for these two business units. However, what could be new markets for Honda in terms of target segments or consumer groups? Think of current users and potential new users for existing Honda products.
3. Give three (credible!) sources from where you have collected information.