Question
Case Title: Unilever's New Global Strategy: Competing through Sustainability (Source: Harvard Business School Publishing) Bartlett, C. A. (2016). Unilever's New Global Strategy: Competing through Sustainability.
Case Title:
"Unilever's New Global Strategy: Competing through Sustainability" (Source: Harvard Business School Publishing)
Bartlett, C. A. (2016). Unilever's New Global Strategy: Competing through Sustainability. Harvard Business School, 916-414.
QUESTION ONE :
".....The second caveat is that there are inherent contradictions between the conventional marketing objectives and the sustainability targets" (case page 4, second paragraph, line 14).
Discuss this statement in light of Utilitarianism and Kantianism.
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Contemporary Sport Management
Authors: Paul M. Pedersen, Lucie Thibault
6th Edition
1492550957, 978-1492550952
