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Case to http:/finance yahoo.com/ and locate current financial in- b. What is each firm's current price-to-earnings ratio anc omation for Starbucks Corp. (SBUX) and McDonald's

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Case to http:/finance yahoo.com/ and locate current financial in- b. What is each firm's current price-to-earnings ratio anc omation for Starbucks Corp. (SBUX) and McDonald's Corp. market-to-book ratio? What do these ratios tell you abou MCD), both in terms of each company's current financial state-how investors value these two firms' future prospects? ents and stock market prices. With this information: Based on your analysis, what is your personal assessment of the two firms' past performance? c. a. Compute the financial ratios for both firms for the most re- cent year, and evaluate the relative performance of the two firms in the following areas: 1. Liquidity 2. Asset-management efficiency 3. Financing practices (capital structure) 4. Profitability

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