Case: Vegan Chili A study reveals that 12% of food on sale is plant-based. A study by Veganuary together with Mintel Consulting revealed that in Chile the supply of products vegans has grown 8% in the last 4 years. An increase that responds to a greater demand for consumers and innovative food solutions from companies. Of the three countries analyzed in the study (Chile, Argentina and Brazil), Chile leads the way in terms of increased supply of products labeled vegan. in the last 4 years, there was an 8% increase in the market share of these products, which today they reach 12% of the pie in the food sector. Which means that more than 1 in 10 products for sale in the country are labeled as vegan. And in the case of food Understanding how the market works that carry the plant-based label -based on plants-, this category had an increase in its participation in the industry close to 5% in the last 4 years. This can be verified empirically: a walk to the nearest supermarket reveals this growing trend, because for some years it is increasingly common to see new products free of animal ingredients on the market, as well as substitutes that replicate surprising way the flavor and texture of meats and cheeses, among other foods. We cannot fail to mention that the increase in the products indicated as vegetarians, they are an excellent option for those who want to make a gradual transition to veganism. In Chile, foods labeled as vegetarian had an increase of 3% versus 2018. The director for Latin America of Veganuary, Mauricio Serrano referred positively to the figures. "These results show that the products labeled as vegan are moving from the trend to a strong position in the market, which shows that there is a significant group of people who are choosing to buy and eat vegan," he said. This boom in new options allows many to transition to a more vegan diet. simple and progressive A wide range of vegan alternatives that is also key to the time to reduce cooking times and to have easy access to snacks in moments in a hurry. That makes it possible to eat a 100% plant-based diet. In an effort to measure the impact that these food decisions that consumers are having in the Latin American markets, the NGO Veganuary, together with Mintel Consulting, carried out a study that shows the surprising growth of the supply of products labeled as vegan, vegetarian and plant-based in various countries of the region, including Chile. An increase that responds to consumers interested in reducing their consumption of meat and other animal products and willing to experiment with the new products that allow us to lessen our impact on the environment, animals and improve our health.
A survey conducted by Veganuary revealed that 49% of the participants in their campaign to trying veganism for a month reported improvements in their energy levels, with 46% saying who saw improvements in his mood. The health benefits of a vegan diet are measurable and visible, but many times the general public confuses vegan labeling with other types of food restrictions such as gluten-free products. In any case, it is increasingly easy to find vegan products that not only generate a positive impact on health, the environment and animals, but they are also free of allergen and gluten-free, making them healthy and affordable alternatives for a large group of the population. The main labels that vegan products carry in Latin America are "Allergen Free" and "Gluten Free", where in Chile they amount to 77.2% and 69.9%, respectively. Which reveals that people who follow these restrictions Foods can also benefit from a plant-based diet. Since Veganuary, Serrano also ensures that the increase in participants in the challenge of being vegan for a month from Veganuary responds to an increase in demand for these products. "We have also seen it in the increase in the participation of our challenge, with people from all over the world uniting to try veganism for animals, the environment environment or their health", he raises about the campaign that at the beginning of this year brought together more than 500 thousand people around the world. And when it comes to vegetable protein, this new wave of vegan products has sought innovate in its protein sources, with peas becoming the most widely used protein in Chile, surpassing soybeans, of more traditional use.

 

1. Explain what has happened to the supply of vegan products in Chile in relation to the price of market, considering the minimum offer price, factors of production and the price of related goods.

 

2. Identify the incidence that the supply of vegan products in Chile has on the price of
market.

 

3. Graph the incidence of the supply of vegan products in the market price.

 

4. Explain, in no less than 4 lines, what has happened to the demand for vegan products in Chili.

 

5. Establishes the impact on the market price of these products due to the change indicated.

 

6. Represent graphically the previous answer.

 

7. What effects will this have for suppliers of red meat and for consumers? tax? Explain your answer.

 

8. If it is considered that an increasing number of labeled products are being offered as vegans, and that replace red meat. What kind of elasticity will the demand for red meat Explain briefly.