Case: XYZ gives you the chance to become part of the Americas leading hog roast brand. The company is a full-service event catering business that specializes in outdoor cooking and has been providing hog roasts since 1994 at weddings, private parties and corporate functions. Marsden Josef, the companys managing director, founded the business, successfully growing it to become the Americas number one supplier of hog roast catering. The decision was made to franchise the business 18 years ago and currently Co has 28 franchisees in the America under a single owner. Now company wants to expand business internationally. 4. Does trademark of XYZ needs to register prior expanding internationally? If yes, then how? 5. What other than franchising business agreements can exist between company and third parties internationally? 6. Compare different business agreements with franchising with respect to this case study. 7. There are several options for franchising business. Which type do you think XYZ has opted for operations in America?

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