Cases: Kodak's case and  Virgin Mobile's case

A marketing manager will have many different options when selecting a strategy for the company. For example, in Kodak's case, alternative 1 (launching Funtime) and alternative 2 (decreasing price by 15%) may both seem good strategies to solve their problem of market share declination; and in Virgin Mobile's case, option 1 (cloning the existing pricing structure) and option 2 (implementing a whole new pricing plan) may both be able to help it enter the U.S. market. 

 However, each option has its pros and cons; and how to evaluate them and choose the optimal one needs the marketing manager to have logical analyses and make wise decisions. Based on your study and analyses, which alternative/option will you choose for Kodak and Virgin Mobile? Why? What are the problems, challenges, and constraints that Kodak and Virgin Mobile needed to address by the chosen strategy? 

 

What are your take-aways of the case studies of Kodak Funtime and Virgin Mobile?

 

use data, evidences, and arguments to analyze the focal questions. Seeking information from and outside the case (need citations), organizing your opinions logically, and reasoning rigorously.