Cassidy has spent the last several evenings and her free time during the days researching the best resort in Puerto Vallarta for her upcoming honeymoon. Her preference is for a romantic and luxurious resort that will help them create positive memories to last a lifetime. Having never been, she has been reading reviews and travel blogs in order to make the best decision. In order to manage the overwhelming amount of information she has decided to focus primarily on TripAdvisor and U$.$S$.$ News and World Report. She feels like the stakes are high because not only is it for a very special, one$-$time occasion, but once the decision has been made, the booking is finalized and cannot be changed without incurring a large fee.

The fact that the choice of a honeymoon resort is a once$-$in$-$a$-$lifetime decision increases the importance of which type of consumer cost?

Question $5$ options:

Opportunity Cost

Price

Time and Effort

Switching