CAST IRPORTT

Case: Auntie Anne's Part $1($Segmentation and Target Marketing$)$

Case Prompt: Help us decide which segment we should target for our catering.

Choose a target market segment that you think would be most interested in catering. The segment should be

sizable, stable, identifiable, accessible, and congruent.

Step $1$: Segmenting the Market

What specific segment would you choose to target and why? Give a brief overview and reasoning.

List all relevant details about the segment you have decided to target.