Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant...
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Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant Y.P.. Finance President V.P. Production Accounting Factory Supervisor Supervisor Purchasing Product A Product B V.P Product Development Research Department V.P. Sales Sales Manager Sales Reps I The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are ver stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketin efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are very stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketing efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The production department is responsible for production standards, quality control, and new designs. However, no one currently working in this area has a background in fashion design. Although their current standards are high, they are not as high as upscale retailers would prefer. So, this new product requires a strategy that is very different from previous plans, as well as a new organizational structure. The president of Acme decides to institute a matrix organizational structure for the new product. a) List the objectives for a new strategic growth plan for Product C. Use point form, if you wish. Your plan should have five goals. (5 marks) b) You are going to implement a matrix organizational chart for Product C. Identify the current organizational structure. Then explain two advantages that a matrix chart will have over the current organizational structure. (5 marks; 1 mark for identifying current structure, 2 marks for each advantage explained) Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant Y.P.. Finance President V.P. Production Accounting Factory Supervisor Supervisor Purchasing Product A Product B V.P Product Development Research Department V.P. Sales Sales Manager Sales Reps I The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are ver stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketin efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are very stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketing efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The production department is responsible for production standards, quality control, and new designs. However, no one currently working in this area has a background in fashion design. Although their current standards are high, they are not as high as upscale retailers would prefer. So, this new product requires a strategy that is very different from previous plans, as well as a new organizational structure. The president of Acme decides to institute a matrix organizational structure for the new product. a) List the objectives for a new strategic growth plan for Product C. Use point form, if you wish. Your plan should have five goals. (5 marks) b) You are going to implement a matrix organizational chart for Product C. Identify the current organizational structure. Then explain two advantages that a matrix chart will have over the current organizational structure. (5 marks; 1 mark for identifying current structure, 2 marks for each advantage explained)
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Based on the provided information here are the key points and implications for Acme Shoe Companys strategy for developing and marketing Product C and the decision to institute a matrix organizational ... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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