Category Development Index (CD)) explains how a category is performing in a particular regions vs the rest of the country. We often compare how a brand is doing vs the category --> BDIVS CDI. In this case we are going to review the chocolate gift giving segment and specifically Fererro Rocher within the segment. Ferrero Rocher CDI BDI ON 110 102 QUE 100 100 Maritimes 85 92 West 75 65 1. What is happening in Ontario? Are consumers purchasing/eating more chocolate than the rest of the country? And how is Ferrero performing? (2 points) 2. What is happening in the West --> regarding the category and Ferrero? (2 points) 3. If the CEO gave you $100,000 to spend on the brand --> would you spend the money in Ontario or the West (those are the only options the CEO gave you)? Explain your thinking. (5 points)