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Category Growth Rate 4% Incremental Growth Rate Historic/ Base Sales $139,500,000 Gross Margin Cost reductions since new design is less expensive $119,000 Development Marketing R
Category Growth Rate | 4% | ||||||
Incremental Growth Rate | |||||||
Historic/ Base Sales | $139,500,000 | ||||||
Gross Margin | |||||||
Cost reductions since new design is less expensive | $119,000 | ||||||
Development | |||||||
Marketing R & D | $700,000 | ||||||
Start-up Expenses | |||||||
Partial Case Returns Net of Salvage Value | $1,800,000 | ||||||
Label conversion costs | 700,000 | ||||||
Freight Charge/ Launch year expenses | 400,000 | ||||||
Other miscellaneous | 300,000 | ||||||
Tax Rate | 27% | ||||||
Discount Rate | 7% | ||||||
New Investment | |||||||
PP & E | |||||||
Cap/ Pump molds | $1,590,000 | ||||||
Change parts | 260,000 | ||||||
Pump Assembly | 570,000 | ||||||
Depreciable life (years) | 6 years |
What are the incremental sales, gross profit, and COGS?
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