Category/product: BREAKFAST CEREALS

• Consider past and present advertisements and other promotions you have seen for the various brands of this product
• Examine the packages (package design, labels, pictures, etc.).
• Finally, think about your own shopping and consumption experiences with the category of product you have chosen.
• Then, answer the following question:
• How many "market segments" do you think comprise the market for theproduct categoryyou have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.