Caterpillar, the world's leading manufacturer of construction and mining equipment, diesel and industrial gas turbines and diesel-electric locomotives, had 2015 revenues of $47 billion. The company consists of three product segments: construction industries; resource industries; and, energy and transportation. Its financial products segment provides financing and related services. Students can attain a good deal of information rather quickly by accessing the Caterpillar's most recent Annual Report, as well as other sources that are easily obtained via the Internet 1) Where in Caterpillar's value chain is the firm creating value for its customers? 2) What resources, activities, and relationships enable Caterpillar to achieve a sustainable competitive advantage