Caveats: 1) You must respond to a peer who does not yet have a reply from another peer, and 2) Your response must contain depth of thought and not a simple reaction like, "I agree." It is okay to respond to someone who answered a different discussion question than you did. Good luck!

Chapter 7: Products, Services, and Brands:

1. Describe the different types of "products" that can be marketed with an appropriate example for each.

2. What might be considered unsought products and how might a company market them?

3. Discuss how packaging and labeling can add value to a product's value propositions or benefits to customers.

4. Why is it important to have buy-in from employees when it comes to the marketing of services?