Caviar is a delicacy. These are the eggs from sturgeon fish and are extracted by hand. This entire process of extraction results in making them highly expensive. HighSea is a hypothetical company that sells caviar to rich Indians. HighSea sources its caviar from a single supplier in Russia. As the awareness regarding the benefits of caviar is increasing, its demand is also increasing. The rising demand and low supply of caviar have been leading to sales loss for HighSea. In order to fulfil the demand, HighSea started sourcing caviar from two more suppliers in Serbia and Russia. Based on this scenario, under which motive has HighSea decided to purchase more inventory of caviar