CB Bu B 8 -89 8 85 30 3 K E C Company strategy that positions...

Transcribed Image Text:

CB Bu B 8 -89 8 85 30 3 K E C Company strategy that positions its products around the world in youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, is referred to as A. Foreign consumer culture positioning strategy B. Local consumer culture positioning strategy C. international culture positioning strategy D. no answer is correct E. global consumer culture positioning strategy 22) Which example best demonstrates a company's appreciation of another country's values? A. American companies in Germany encourage the use of all types of credit cards. B. In Brazil, American companies are extremely careful to keep to a strict agenda and time schedule, even though an informal structure is preferred. C. Bath products are advertised by portraying intimate scenes between husbands and wives in countries where personal privacy is important. D. McDonald's restaurants in India sell the Maharaja Mac with chicken patties rather than beef. E. Vogue Italia published a feature with a model wearing "slave earrings," which it said were "worn by women of color during the slave trade." 23) In Latvia, only one six-lane highway exists, connecting Riga, its capital, with Moscow. Otherwise, the roads are two lanes and many are made of cobblestones or bricks. This limits the speed with which deliveries can be made and requires that delivery trucks be quite small. The road network in Latvia is an example of problems with a country's A. capital improvements. B. fixed-asset base. C. geopolitical wealth. D. asset wealth. E. economic infrastructure. 24) Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is A. direct investment. B. accreditation. C. countertrading. D. cooperative. E. internationalization. Toronto ronto CB Bu B 8 -89 8 85 30 3 K E C Company strategy that positions its products around the world in youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, is referred to as A. Foreign consumer culture positioning strategy B. Local consumer culture positioning strategy C. international culture positioning strategy D. no answer is correct E. global consumer culture positioning strategy 22) Which example best demonstrates a company's appreciation of another country's values? A. American companies in Germany encourage the use of all types of credit cards. B. In Brazil, American companies are extremely careful to keep to a strict agenda and time schedule, even though an informal structure is preferred. C. Bath products are advertised by portraying intimate scenes between husbands and wives in countries where personal privacy is important. D. McDonald's restaurants in India sell the Maharaja Mac with chicken patties rather than beef. E. Vogue Italia published a feature with a model wearing "slave earrings," which it said were "worn by women of color during the slave trade." 23) In Latvia, only one six-lane highway exists, connecting Riga, its capital, with Moscow. Otherwise, the roads are two lanes and many are made of cobblestones or bricks. This limits the speed with which deliveries can be made and requires that delivery trucks be quite small. The road network in Latvia is an example of problems with a country's A. capital improvements. B. fixed-asset base. C. geopolitical wealth. D. asset wealth. E. economic infrastructure. 24) Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is A. direct investment. B. accreditation. C. countertrading. D. cooperative. E. internationalization. Toronto ronto

Answer rating: 100% (QA)

The detailed answer for the above question is provided below 21 C International culture positioning ... View the full answer