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CCG analysts looked closely at survey data collected to learn what they could to help MM craft messaging decisions. Women were identified as one of
CCG analysts looked closely at survey data collected to learn what they could to help MM craft messaging decisions. Women were identified as one of the potential target client groups of importance. MM needed to understand more about the attitudes and opinions of adults who identify as female. More specifically, Magic Marketing wondered if women had different design and service preferences in a hotel than men. TRUE or FALSE: To help understand this target group, CCG would likely ask for and benefit from both "cross-tabulations" and "subset analysis"? Question 10 options: True False
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