Celebrities have used their "star power" to market products for a very long time. As early as the 1950s, celebrity images have been used to sell coffee and orange juice. NFL hall of fame quarterback, Joe Namath is lovingly remembered for endorsing Hanes Beautymist hosiery in 1973. Times have changed; mediums have changed. The impact of influencers, celebrities or otherwise, is still one of the strongest marketing tools to generate sales and build brand awareness.

Provide a real-world example of a celebrity or influencer with a strong social media following, and explain how he/she influences others.

How would you explain the importance of using social media to someone seeking your advice on how to market a new business? What social media platform would you recommend?

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