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Celebrity Endorsement Identify and describe the different advertising media. Which are on the rise? Which are potentially on the decline? What are some of the
- Celebrity Endorsement
- Identify and describe the different advertising media. Which are on the rise? Which are potentially on the decline?
- What are some of the benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad you believe makes effective use of a celebrity's endorsement, and explain why. What is your favorite celebrity endorsement and why do like it (use recent/up-to-date examples)? Find and insert the advertisement (picture or video) of the celebrity endorsement.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
