Celebrity endorsers can have a positive impact on a brand. They can also cause it great harm. Kobe Bryant promoted McDonalds and Sprite before he was charged with sexual assault. Michael Vick had a relationship with Nike until he was convicted of conducting dogfights. Michael Phelps had a little problem with pot. Martha Stewart went to jail. Tiger Woods lost endorsements after his extramarital affairs were exposed. And the list goes on. Choose a celebrity that had trouble with the law or other negative ethical issue and a product the person had endorsed. Share your thoughts on how the company handled the situation and whether it was effective or not. What could have been done differently? Did this event discourage you from purchasing the product?