centers to locate her new boutique. Some locations attract a higher class of clientele than others, some are in an indoor ma, some have a much greater customer traffic volumen others and, of course, rent varies considerably rom one location to another. Because of the nature of her store, she hs decided that the class of clienteles e most important consideration, the higher the better. Following this, however, she must pay attention to her expenses and rent is a major item, probably 90 percent as important as clientele. An indoor, temperature-controlled mall is a big help, how- ever, for stores such as hers where 70 percent of sales are from passersby slowly strolling and window shop- ping. Thus, she rates this as about 95 percent as impor- tant as rent. Lastly, a higher traffic volume of shoppers means more potential sales; she thus rates this factor as 80 percent as important as rent. As an aid in visualizing her location alternatives, she has constructed the following table. A "good is scored as 3, "fair" as 2, and poor" as I. Use a weighted score model to help Nina come to a decision. Location 4 Class of clientele Fi Goo Poor Good Good Fir PGood Good Por Good Poor Good Poor Rent Indoor mall Traffic volume Good Fair