Ceres Gardening Company case study - guidelines The following points should serve as a guidance for you to analyze the companies prospective from the management point of view and the financial analysis required to derive specific results. You should prepare a report regarding the company's financial performance, to forecast future cash flows and to explore the connection between the marketing and the credit policy of the firm. The below questions are guiding you, yet feel free to add anything else justifies the above three required fields. The report should not pass 2 pages A4. Introductory: 1. What have been the key factors in the company's growth? 2. What is the company's marketing strategy? What roke has credit policy played in Ceres/s growth? 3. How well has the company doen and how should its performance be measured? 4. How has the stock market responded to the company's performance? Why? 5. What should Cere's strategic plan be, given the trends in the organic gardening market? 6. How would you evaluate Cere's marketing efforts? Should the GetCeres program be expanded? Why or why not? Specific requirements: 1. What potential financial risks does Ceres face as it crafts its strategy for 2007? 2. If you were the CFO, how would you approach the issues of crafting a marketing plan for 2007? 3. Use the excel spreadsheet accompanying your case study to answer the following: a. How has the company grown? What is its basic strategy and how has this evolved? b. Is Ceres financially healthy? What parts of the financial statements might be a reason for confidence or a cause of concern? 4. Prepare a presentation to the bank including cash flow projections. What are the prospects for Ceres in 2007 and 2008. What risks night the company face? How might the sell-through of products affect this outlook