Certain businesses lack an efficient communication strategy. Indeed, some top executives always presume that once they announce a change, employees will adjust and be prepared to begin. This is the stupidest way to introduce change, and thus the reason for the change's forceful rejection. CEOs should refrain from making announcements and instead focus on introducing strategies. Employees do not need to be informed just of the change. They must understand how the change will effect them and how they will adjust to it