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Ch 17 - 1 What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each

Ch 17 - 1 What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:

- Ice Cream

- Deodorant

- Ear buds

- Casual t-shirt

- Pre-made dessert from a grocery store bakery

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