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Ch 6 Saved Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent
Ch 6 Saved Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement Sales Variable expenses Contribution margin Fixed expenses Net operating income (loss) $1,553,000 579,718 973,290 1,071,000 $ (97,710) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: East Sales $ 383,000 Variable expenses as a percentage of sales Traceable fixed expenses 57% Division Central $ 650,000 26% West $520,000 37% $ 276,000 $ 340,000 $ 203,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $26,000 based on the belief that it would increase that division's sales by 19% Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising? Complete this question by entering your answers in the tabs below. Req 1 Req 2A Reg 28 Prepare a contribution format income statement segmented by divisions. search G < Prev 6 of 10 Next >
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