CH. 9 you learned about Functional Strategies, the Value Chain, and Competitive Advantage. Please review and the answer the prompt below. Suppose you're the CEO of a new start-up company to develop cutting-edge HD tv displays for Software companies like Samsung and Sony. Because of the intense competition, there is a great deal of pressure to keep costs down. Desperate to impress their clients, PC manufacturers seek ever-higher quality and more advanced functionality. In addition, they demand the delivery of goods according to their production schedule. Functional managers are looking for your advice on how to best meet these standards, especially while they are in the process of hiring new personnel and developing a production facility at the moment. 1. In what ways might be having good functional managers benefit from the approaches covered in chapter 9? 2. Are there any ways that managers could perhaps create a program that will promote quality and innovation? 3. Are there any lessons these managers should take away from value chain management