CH_12_Mini_Case_Takamatsu

1.

Information by Product

Products

Selling Price Per Unit

Cost Per Unit

Number Sold in Period

Sales in Period

Advertising Expenditures

Nomo

45$

35$

16,742

753,390

29,500

Ichiro

70$

55$

10,543

738,010

60.210

Matsui

110$

85$

6,927

761,970

87,180

Total

34,212

2,253,370

176,890

Information by Salesperson

Salesperson

Number of Sales Calls

Number of Orders

Number of Units sold

Nomo

Ichiro

Matsui

Total

Chimura

45

30

5,902

3,409

2,410

11,721

Fujita

30

20

5,100

3,510

1,890

10,500

Ota

35

30

5,740

3,624

2,627

11,991

Total

120

80

16,742

10,543

6,927

34,212

2- the more profitable sales representative is ota, and the least profitable salesperson is fujita. Mr Takamatsu's concerns regarding ota's performance are not valid because his performance is above fujita's and chimura.

Table of Contents

Introduction

Defining the Issue

Analyzing the Case Data

Generating Alternatives

Selecting Decision Criteria

Analyzing and Evaluating Alternatives

Selecting the Preferred Alternative

Developing an Action/Implementation Plan

Conclusion