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challenege activity 8.2.3 : hypothesis testing for two population proportions (one-tailed z-test) An advertising firm is trying to determine if a higher proportion of interactions
challenege activity 8.2.3 : hypothesis testing for two population proportions (one-tailed z-test) An advertising firm is trying to determine if a higher proportion of interactions from online advertising result in sales compared to the proportion of interactions from television advertising. The firm examines a random sample of each type of interaction. The results of the data collected are shown below.What is the level of significance?The null hypothesis is The alternative hypothesis is Should be rejected or does fail to be rejected?What conclusion can be drawn from the data?What are the population parameters? evidence exists to support the claim that the proportion of sales generated by online advertising is higher than the proportion generated by television advertising
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