Change can be a very difficult thing if the communication is not effective. A business owner will have to be flexible and acceptable to change. I agree with your subject regarding some of the factors needed to deliver a clear message. It is a great idea to include the feedback of the customers and employees due they will have the biggest impact on the outcome. You have to factor in the risk and time that is needed from start to finish because you may have to break down your message into phases. For example, some people are visual learners and some are verbal learners.