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channel design decision identify major alternatives used in a book company and explain why the company used it give examples of book company that consists
channel design decision
- identify major alternatives used in a book company and explain why the company used it
- give examples of book company that consists each statement below
- Types of intermediaries
- Number of marketing intermediaries
- Responsibilities of channel members which consists producer to retailer to consumer
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
