Chapter 01: Self Assessment-What is Marketing? nd Study Tools Strongly Disagree Strongly Disagree Agree Agree 0 1. Marketing is important to consumers tions 2. Marketing often involves deception or misrepresentation. 0 access Tips FOR YOU O 0 3. A primary objective of most marketers is to develop and maintain long-term customer relationships. 4. Marketing is important in corporate strategies 5. A company's marketing efforts focus on satisfying customers. y Tools 0 0 0 6. The field of marketing is primarily managing advertising and social media. Principles of 00 O o 0 8. edback A-Z 0 0000 O 0 O n 7. Marketing is important to my future career. Marketing is just as important to a firm's success as are other business functions such as accounting, finance management, and information technology 9. Students that major in marketing will have good career opportunities. 10. Marketing is the primary business function that directly generates revenue. 11. The most successful companies are those that target the largest markets. 12. Marketing is responsible for materialism. 13. Marketing doesn't require being good in quantitative skits. 00 0 14. Sales positions are "dead end" and don't result in promotions or high salaries P e 0 OOOOO A FOR This questionnaire is adapted from Pride/Ferrell, Marketing 2020, Figure 1.1 Components of Strategic Marketing and Figure 1.2 Exchange between Buyer and Seller (>