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Chapter 1 1 Exercise: Product Concept and Branding Discussion Point 1 : Classification of Consumer Products Look at the following examples of products. Identify whether
Chapter Exercise: Product Concept and Branding
Discussion Point : Classification of Consumer Products
Look at the following examples of products. Identify whether the product is a convenience, shopping, specialty, or unsought product:
Wedding dress:
Towing services: Unsought
Canon camera: Shopping
Coffins: Unsought
Toothpaste: Convenience
BMW: Specialty
Bananas:
Convenience
Microwave:
TAG Heuer watch:
Specialty
Pets: Shopping
A bicycle is usually a shopping product, but it can be sometime a specialty product.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
