Chapter 1: Introduction

Allana is a business management scholar, and she is keen to pursue research on the changing consumer behavior in recent times. Her research topic has been approved, and she must submit a research proposal. She has begun drafting the introduction for the proposal but is not convinced with the outcome. She feels something is missing and incomplete. She has included these points in her research proposals introduction:

- The underlying issues for the research problem

- The object of investigation in the study

- The purpose of conducting the study

- Arguments that fulfill the studys purpose

- Limitations of the study

- Definitions of key terms

- The impact of the research

a/ The background of the problem

b/ The significance of the study

c/ The research question and hypotheses

d/ The problem statement