Chapter $1,$ Strategic Marketing Management

Chapter highlights are provided below:

$1)$ Strategy development needs to reflect the fact that markets are dynamic. There are implications to this reality. You need to be good at strategic analysis, innovation, managing multiple businesses, creating SCAs $($sustainable competitive advantages$),$ and developing growth platforms in the context of dynamic markets.

$2)$ A business strategy is defined by the product$-$market investment, a value proposition, assets$/$competencies$,$ and functional strategies.

$3)$ The textbook systematically covers external analysis and the development of strategies. Please note Figure $1\mathrm{.}3$ which summarizes the elements of external and internal analysis plus the outputs of strategic analysis.

$4)$ Marketing$$s role at the strategy table follows from the definition of a business strategy.

Following your review, prepare a response to the following discussion question:

Consider one of the following firms: Dell, Zappos, or VISA. Go to the firm$$s website and annual report to gain an understanding of its business strategy. Search for elements such as the products and services offered, the history of the firm, and its values. Based upon your review, prepare responses to the following questions: a$)$ What is the business strategy? b$)$ What product markets does the firm serve? c$)$ What are its value propositions? d$)$ What assets and competencies are important to this strategy? e$)$ What outstanding functional programs and strategies exist?

In your conclusion to this post, respond to the following question: What distinctive elements of the firm$$s marketing strategy did you identify?