Chapter 10 Case: Real Choices at United Airlines, pages 369-370: Complete he following questions(10-37 through 10-44) and upload them into the assignment box. 5. 10-41. What are some ways to implement your recommendation? 6. 10-42. Consider the issue of price elasticity for the two broad classes of United's customer base: leisure travelers and business travelers. Are they generally elastic or inelastic? 7. 10-43. As seen above, competition is a big factor in United's pricing decisions. What other factors in the external environment should marketers consider? 8. Is the use of a "loss leader" pricing strategy ethical? What steps could United take to make sure that their Basic Economy pricing program is executed in an ethical manner? Chapter 10 Case: Real Choices at United Airlines, pages 369-370: Complete he following questions(10-37 through 10-44) and upload them into the assignment box. 5. 10-41. What are some ways to implement your recommendation? 6. 10-42. Consider the issue of price elasticity for the two broad classes of United's customer base: leisure travelers and business travelers. Are they generally elastic or inelastic? 7. 10-43. As seen above, competition is a big factor in United's pricing decisions. What other factors in the external environment should marketers consider? 8. Is the use of a "loss leader" pricing strategy ethical? What steps could United take to make sure that their Basic Economy pricing program is executed in an ethical manner