Chapter 11 is about managing pricing and sales promotions. "Price is the one element of the marketing mix that produces revenue; the other elements produce costs" (Kotler, Keller & Chernev, 2022, ch.11).

Read the chapter 11 Marketing Insight: Ethical Issues in Prescription Drug Pricing.

Reflect on the implications of the pricing decisions by Nostrum Pharmaceuticals for nitrofurantoin, Mylan's pricing of EpiPen, and Turing Pharmaceuticals' price increase of Daraprim from $13.50 per tablet to $750 per tablet.

Find another article that discusses the ethics of pricing (of prescription drugs or other products/services).

Summarize the findings of this article and share your thoughts on whether there are ethical implications involved when firms charge what appear to be high prices.

Use information from the case and other relevant sources to support your answers.

In answering the above questions, use specific examples and/or cite relevant articles to support your viewpoint.