Question
Chapter 11.3- ReviewExhibit11.3, Generic Price-Quality Positioning Map or Perceptual Map, onprice-qualitypositioning,alongwiththeaccompanyingdiscussion. Considerthelowquality/highpricequadrant.Identifyabrand(other than the examples in the chapter) that you believe currentlyresidesinthis quadrant. a. Howisitabletocommandahighprice?
Chapter 11.3- ReviewExhibit11.3, Generic Price-Quality Positioning Map or Perceptual Map, onprice-qualitypositioning,alongwiththeaccompanyingdiscussion.
Considerthelowquality/highpricequadrant.Identifyabrand(other than the examples in the chapter) that you believe currentlyresidesinthis quadrant.
a. Howisitabletocommandahighprice?
b. Doyoubelieve the pricingstrategyissustainableforthatbrand?
c. Whyorwhynot?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
