Chapter 12: Advertising and Public Relations:

1. Share an example of a successful advertising or public relations campaign from a specific company and discuss the ethical considerations that arose as a result of it.
2. If you were advertising *insert product of your choice* in *insert country of your choice*, what cultural and regulatory challenges might you encounter? (Note: Your response may not include "none.")
3. Consider the various types of media available for advertising (e.g., TV, radio, billboards, direct marketing, etc.). If you created a new line of cutlery, what would be your top 3 media choices for advertising? Defend your response.