Chapter 12 Assignment

Creating and pricing products that satisfy customers. (CO 12-1, 12-2, 12-3)

Answer each question below in at least 3 to 5 sentences.

1. Identify a product and describe its life cycle stage

2. Identify product extensions and describe how they would be improved by branding, packaging, and labeling.

3. Describe the three pricing methods.

4. Describe the four pricing strategies.