1.What are 5 marketing opportunity options and their risks and returns you should evaluate？

2.What type of marketing strategies should you develop？

3.How can you start bridging the gaps that exist between current capability and marketing objectives？

4.How can you develop feasible marketing strategies and communicate reasons that justify their selection？

5.What should you incorporate when developing a marketing performance review strategy？

6.What tactics can you use to implement marketing strategies in terms of scheduling，costing，accountabilities and persons responsible？

7.Why should you identify coordination and monitoring mechanisms for scheduled activities？

8.How can you ensure tactics are achievable within organisation's projected capabilities and budget？

9.Why should you ensure tactics meet legal and ethical requirements？

10.Why should you ensure tactics provide for ongoing review of performance and allow marketing targets to be adjusted？

11.How can you ensure the marketing plan meets organisational and marketing，objectives and incorporates marketing approaches and a strategic marketing mix？

12.What should you ensure the marketing plan contains？

13.How can you present a marketing plan for approval？

14.Why might you adjust and disseminate the marketing plan？