Chapter 12 Engagement Exercise Integrated Marketing Communication . This week's assignment will be based on IMC's . Always- Like a Girl - Select a brand and its IMC at the right, Old Spice- Smells Like a Man and like we reviewed the Land Rover Go Pro- Be a Hero Above & Beyond campaign in class, Special K- What will you gain when you lose? identify 4 consumer touchpoints in which Dove- Real Beauty the brand weaves the core thread of their . P &G- Thanks Mom IMC to create a campaign for consumers based on one single-minded message - Identify the single-minded message, and how the brand connects with consumers to share this single-minded message. Show your consumer touchpoints visually and provide an explanation for each