Chapter 12: More Realistic and Complex Pricing12-1 Parking Lot Optimization

Suppose your elasticity of demand for your parking lot spaces is -2 and the price is $8 per day. If your MC is zero and your lot is 80 percent full at 9 a.m. over the last month, are you optimizing?

12-4 Macintosh Versus iPhone

When the Macintosh computer was introduced in 1982, Apple made it difficult for third-party software developers to develop software for the platform. In contrast, Apple makes it relatively easy for third-party developers to make applications that run on the iPhone. Compare and contrast these two strategies.

Chapter 14: Indirect Price Discrimination 14-5 Music Pricing

The pricing model for iTunes has been to price songs individually. Instead, Spotify opted to offer unlimited song playing for a monthly fee. Would Spotify's pricing model likely yield more profit than pricing songs individually?

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