Chapter 13 Consumer Decision Making Models You'll need to watch the video titled, "Chapter 13 Decision Making Rules" in Canvas in order to do this assignment. The video is posted under the Module #3 tab in the Panopto Video section. The questions in this assignment all related to a consumer who is in the process of purchasing a vacuum cleaner and is considering the features provided by several different brands. Table for Question \#1 1) Using the table above and the conjunctive rule (a) identify the brands that will be eliminated, explaining briefly why each will dropped and (b) identify the brand that will be the ultimate choice. Table for Question \#2 2) Using the table above and the disjunctive rule (a) identify the brands that will be eliminated, explaining briefly why each will be dropped and (b) identify the brand or brands that will be remain in consideration. Table for Questions \#3 \& \#4 3) Using the table above and the lexicographic rule (a) identify the brands that will be eliminated, explaining briefly why each will be dropped and (b) identify the brand or brands that will be kept in the consumer's choice set. 4) Using the lexicographic rule: If suction power were rated a 9 and filtration rated a 10, which brand would the consumer choose? Explain why in your answer. Table for Questions \#5, \#6, \& \#7 5) Identify the attributes that are most important to the consumer. 6) Identify the brand that will be the consumer's final choice, briefly explaining your answer. 7) Brand A ranks higher than both Brands B \& C on three different attributes and ranks the same as the other two brands on one attribute. Why is Brand A's total score lower than Brand B \& C's total scores? Chapter 13 Consumer Decision Making Models You'll need to watch the video titled, "Chapter 13 Decision Making Rules" in Canvas in order to do this assignment. The video is posted under the Module #3 tab in the Panopto Video section. The questions in this assignment all related to a consumer who is in the process of purchasing a vacuum cleaner and is considering the features provided by several different brands. Table for Question \#1 1) Using the table above and the conjunctive rule (a) identify the brands that will be eliminated, explaining briefly why each will dropped and (b) identify the brand that will be the ultimate choice. Table for Question \#2 2) Using the table above and the disjunctive rule (a) identify the brands that will be eliminated, explaining briefly why each will be dropped and (b) identify the brand or brands that will be remain in consideration. Table for Questions \#3 \& \#4 3) Using the table above and the lexicographic rule (a) identify the brands that will be eliminated, explaining briefly why each will be dropped and (b) identify the brand or brands that will be kept in the consumer's choice set. 4) Using the lexicographic rule: If suction power were rated a 9 and filtration rated a 10, which brand would the consumer choose? Explain why in your answer. Table for Questions \#5, \#6, \& \#7 5) Identify the attributes that are most important to the consumer. 6) Identify the brand that will be the consumer's final choice, briefly explaining your answer. 7) Brand A ranks higher than both Brands B \& C on three different attributes and ranks the same as the other two brands on one attribute. Why is Brand A's total score lower than Brand B \& C's total scores
